Gillette’s Heated Razor isn’t just a beautiful idea, it’s a thing of beauty. We gave it the hero treatment and surrounded our work of art with fawning press, consumer raves and all the reasons it’s a one-of-a-kind must-have.
The demand was clear, so we worked quickly to craft a campaign full of striking, story-telling visuals for launch. Once our work was out in the wild, it wasn’t long before Gilette’s latest triumph was on the bathroom shelves of early adopters across the country.
IN THE NEWS
Gillette's innovative new brand is disrupting the grooming industry.