GILLETTE
Shaving is Heating Up
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HEY, HOT
STUFF



Heating up the shaving industry with a comprehensive campaign and market validation for a major innovation from the world's sharpest brand: The Gillette® Heated Razor.



Learn more about Gillete® Heated Razor
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A GOOD LOOK



Gillette’s Heated Razor isn’t just a beautiful idea, it’s a thing of beauty. We gave it the hero treatment and surrounded our work of art with fawning press, consumer raves and all the reasons it’s a one-of-a-kind must-have.

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POWER ON



The demand was clear, so we worked quickly to craft a campaign full of striking, story-telling visuals for launch. Once our work was out in the wild, it wasn’t long before Gilette’s latest triumph was on the bathroom shelves of early adopters across the country.

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IN THE NEWS


Gillette's innovative new brand is disrupting the grooming industry.

Men's Health

This New Heated Razor Provides Instant Shaving Relief

Forbes

Gillette’s New Heated Razor Sharpens Your Shave

Wired

Gillette® Launches First Of Its Kind Heated Razor

PR Newswire

I Stole My Boyfriend’s $200 Razor, And I’m Never Going Back

Tom's Guide

Get the Comfort of a Hot Towel Shave With Every Stroke

Men's Journal
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