Shaving is Heating Up
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HEY, HOT
STUFF
Heating up the shaving industry with a comprehensive campaign and market validation for a major innovation from the world's sharpest brand: The Gillette® Heated Razor.
Learn more about Gillete® Heated Razor
A GOOD LOOK
Gillette’s Heated Razor isn’t just a beautiful idea, it’s a thing of beauty. We gave it the hero treatment and surrounded our work of art with fawning press, consumer raves and all the reasons it’s a one-of-a-kind must-have.
POWER ON
The demand was clear, so we worked quickly to craft a campaign full of striking, story-telling visuals for launch. Once our work was out in the wild, it wasn’t long before Gilette’s latest triumph was on the bathroom shelves of early adopters across the country.
IN THE NEWS
Gillette's innovative new brand is disrupting the grooming industry.
Men's HealthThis New Heated Razor Provides Instant Shaving Relief
ForbesGillette’s New Heated Razor Sharpens Your Shave
WiredGillette® Launches First Of Its Kind Heated Razor
PR NewswireI Stole My Boyfriend’s $200 Razor, And I’m Never Going Back
Tom's GuideGet the Comfort of a Hot Towel Shave With Every Stroke
Men's Journal