TYSON
Snacking with Purpose
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DOUBLE
GOOD
Tyson isn’t just an industry leader -- they’re practically an entire industry themselves. They needed branding for a visionary new product, and came to us at the very beginning. They knew it was time for a brand of their size to reach a new generation who rewarded innovation. We jumped at the challenge to create work that was dynamic, yet representative of their iconic, multi-faceted brand.
OLD BRAND
NEW TRICKS
Launching and branding your first-ever large-scale innovation is a gigantic risk, especially for a giant who’s used to playing it safe. It required an approach that was new for Tyson, but not for us. We worked fast to meet their challenge and develop effective communications, identity and packaging.
A FRESH
FIRST
Thus ¡Yappah! Crisps were born. These four healthy, protein-rich snack alternatives not only taste good, but do good by reducing food waste, with an eye toward ending world hunger. The branding we built from the ground floor up was as aspirational and relevant as the ¡Yappah! concept itself.
IN THE NEWS
The 10 Smartest Sustainable Products of 2018
Time MagazineHow Tyson Launched ¡YAPPAH! in 6 Months
Food Tech ConnectTyson Foods Takes Aggressive Approach Towards Innovation
Chief ExecutiveTyson Foods introduces snack brand made from food waste
Food Business NewsTyson Innovation Lab launches ¡Yappah! brand to help fight food waste through a unique chef-driven lens
GlobeNewswire