Tyson isn’t just an industry leader -- they’re practically an entire industry themselves. They needed branding for a visionary new product, and came to us at the very beginning. They knew it was time for a brand of their size to reach a new generation who rewarded innovation. We jumped at the challenge to create work that was dynamic, yet representative of their iconic, multi-faceted brand.
OLD BRAND NEW TRICKS
Launching and branding your first-ever large-scale innovation is a gigantic risk, especially for a giant who’s used to playing it safe. It required an approach that was new for Tyson, but not for us. We worked fast to meet their challenge and develop effective communications, identity and packaging.
A FRESH FIRST
Thus ¡Yappah! Crisps were born. These four healthy, protein-rich snack alternatives not only taste good, but do good by reducing food waste, with an eye toward ending world hunger. The branding we built from the ground floor up was as aspirational and relevant as the ¡Yappah! concept itself.