TYSON
Snacking with Purpose
Scroll Down

DOUBLE
GOOD

Tyson isn’t just an industry leader -- they’re practically an entire industry themselves. They needed branding for a visionary new product, and came to us at the very beginning. They knew it was time for a brand of their size to reach a new generation who rewarded innovation. We jumped at the challenge to create work that was dynamic, yet representative of their iconic, multi-faceted brand.

Image Title
Image Title
Image Title

OLD BRAND
NEW TRICKS

Launching and branding your first-ever large-scale innovation is a gigantic risk, especially for a giant who’s used to playing it safe. It required an approach that was new for Tyson, but not for us. We worked fast to meet their challenge and develop effective communications, identity and packaging.

Image Title
Image Title
Image Title

Image Title
Image Title
Image Title

A FRESH
FIRST

Thus ¡Yappah! Crisps were born. These four healthy, protein-rich snack alternatives not only taste good, but do good by reducing food waste, with an eye toward ending world hunger. The branding we built from the ground floor up was as aspirational and relevant as the ¡Yappah! concept itself.

Image Title
Image Title

Image Title
Image Title
Image Title
Image Title
Image Title

Image Title
Image Title

IN THE NEWS


The 10 Smartest Sustainable Products of 2018

Time Magazine

How Tyson Launched ¡YAPPAH! in 6 Months

Food Tech Connect

Tyson Foods Takes Aggressive Approach Towards Innovation

Chief Executive

Tyson Foods introduces snack brand made from food waste

Food Business News

Tyson Innovation Lab launches ¡Yappah! brand to help fight food waste through a unique chef-driven lens

GlobeNewswire
Image Title
Next Project