Save Animals. With Cows. #ImagineHow


Stonyfield x AZA x SAFE


Creative Direction

Art Direction


Agency of Trillions

At Stonyfield, they're really into cows. And the cows are really into healthy food, healthy people and a healthy planet. So Stonyfield partnered up with Association of Zoos & Aquariums (AZA) and Saving Animals From Extinction (SAFE) to start a Mooovement, sponsoring a program that gives kids free access to zoos and aquariums across the country—bringing them face-to-face with the planet's most endangered species.
We spread the word to over 8 million people by asking kids & adults: "How can a cow save endangered animals?"— and we shared their enthusiastic stories thru a series of animated online videos. We also asked parents to post & share their kid's imaginative stories on social media with #ImagineHow to inspire others to help save endangered animals.