Already a proven pioneer in luxury and performance, Mercedes-Benz was looking to pioneer one of the first interactive digital displays within the automotive industry. Mercedes-Benz was looking for a new and innovative way to enhance showroom presence and customer experience.
We spearheaded an in-store interactive touch screen display where a customer could easily browse through inventory, build their vehicle, and purchase their shiny new toy with a single finger—way before UI and UX was a thing. As internet use continued to grow, we integrated this same concept onto their website. Forward to today, it's now an industry standard... so I think we've done our job.